Shift your selling from what to so what! This is the conversation bookers have when considering why to book you. So what exactly are you selling?
Speakers often sell the what when they should be selling the why. Understand the sales relationship as a trusted and valued resource starts with the initial connections and conversation to lead the conversation both on and off stage. Your speaker business is a selling business.
Let’s shift from selling What to So What.
Founder of Scale Your Sales Podcast and Framework. Janice B Gordon energises audiences and helps sales organisations reimagine revenue growth through customer excellence and sales. Janice is listed in the Top 50 Global Thought Leaders and Influencers on Customer Experience, and 150 Women B2B Thought Leaders You Should Follow, and LinkedIn Sales 15 Innovating Sales Influencers to Follow.
Janice is a Consultant, International Speaker, Educator and Facilitator; author of Business Evolution: Creating Growth in a Rapidly Changing World and co-author of Heels to Deals: How Women are Dominating Business to Business Sales.
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